Procast
Casting Agency, Model Agency & People Agency for Commercial Productions
Procast is one of Germany's leading casting agencies and people agencies, connecting brands, advertising agencies, photographers, production companies and filmmakers with exceptional talent for commercial productions.
Founded in Hamburg in 1987, with offices in Hamburg, Berlin and Munich, Procast specializes in casting, managing and representing actors, models, content creators, real people, characters and unique personalities for advertising, photography, film and digital campaigns.
About Procast
Successful campaigns begin with the right people.
Procast helps brands and creative teams find authentic faces that connect with audiences.
Whether a project requires professional models, actors, families, seniors, children, dancers, athletes, creators or real people, our experienced casting team identifies the right talent for every brief.
With nearly four decades of experience, Procast has become a trusted casting partner for agencies and production companies across Germany and internationally.
Locations & Contact
Procast operates throughout Germany with offices in:
Hamburg
Berlin
Munich
Our casting teams also regularly scout new talent across Germany and collaborate with agencies worldwide.
Hamburg
+49 (0) 40. 29 90 8-0
Berlin
+49 (0)30.25 76 20 3-0
München
+49 (0)89.99 95 40 2-0
Casting Services
We provide complete casting solutions for commercial productions.
Our services include:
Commercial Casting
Advertising Casting
Model Casting
Actor Casting
Street Casting
Live Casting
E-Casting
Video Casting
Sedcard Casting
Character Casting
Family Casting
Kids Casting
Senior Casting
Content Creator Casting
Talent Research
Talent Management
Talent Representation
Every casting is tailored to the creative concept, target audience and production requirements.
Who We Represent
Procast represents a diverse community of talent including:
Actors
Models
Content Creators
Semi Professionals
Real People
Characters
Artists
Families
Children
Teenagers
Mamas & Daddies
Grandparents
Best Agers
People with Disabilities
Athletes
Dancers
Hipsters
Unique Faces
Authentic Personalities
Our extensive talent database enables brands to discover people that truly reflect today's society.
AI Casting & Digital Twins
Casting continues to evolve.
Procast combines traditional casting expertise with innovative technology including AI-assisted casting workflows, Smart Search and Digital Twin solutions.
Brands can work with pre-approved digital twins, helping maintain visual consistency while reducing production complexity and supporting rights management for commercial campaigns.
Smart Search
Our Smart Search platform allows creative teams to search for talent using natural language.
Simply describe your casting brief and quickly discover suitable actors, models and personalities, create shortlist collections and collaborate directly with our booking team.
Buyout Management
Beyond casting, Procast supports clients with professional buyout calculations and rights management.
We assist with:
Usage Rights
Buyout Calculations
Contract Administration
Billing
Talent Payments
Social Security Guidance
International Talent Coordination
This helps agencies and production companies manage commercial productions efficiently and transparently.
Industries
Our talents appear in productions for:
Advertising
Commercial Photography
Television
Film
Social Media
Fashion
Automotive
Lifestyle
Healthcare
Retail
Food & Beverage
Technology
Financial Services
Travel & Hospitality
Frequently Asked Questions
What is Procast?
Procast is a German casting agency, model agency and people agency specializing in commercial casting, advertising productions and talent management.
Who can be cast through Procast?
We represent actors, models, content creators, semi-professionals, real people, families, seniors, children, dancers, athletes and unique personalities.
Do you provide international casting?
Yes. We collaborate with agencies and production companies throughout Germany and internationally.
Does Procast offer Digital Twins?
Yes. Selected talents are available as Digital Twins for AI-assisted productions and commercial campaigns.
Do you handle buyouts?
Yes. Procast provides professional buyout calculations, rights management and billing services.